My writing clients and workshop participants constantly want to know what I did to get where I am. I know they hope there is an easier way to reach their publication goals; there isn’t. It comes down to this: the more you write, the more you learn, and that combines toward your first publication credits. It doesn’t end there, of course; you’ll continue writing and learning.
As I teach/coach, I draw on nearly 30 years of publishing experience, but I was in the “pre-publication” trenches for some time before that. When I look back, I see two things I did that rocketed my skills toward publication: 1) learning to read with a writer’s eye, and 2) learning from the editorial changes made to my writing.
Obviously, the latter was a result of the former. The key detail here is ‘continuing to learn’ and reading my own published work, comparing it to the manuscript I had submitted, and learning from those changes. This is what made the difference.
This “issue” of editorial changes has come up many time over the 20 years I’ve been coaching and teaching writers. It is often in the form of complaints: “They edited my final paragraph” or “they rearranged my article–the paragraphs are all over the place” or “how can they change words/phrasing without checking with me?”
In response, I tsk tsk and shake my finger. “Did you not listen during the marketing segment?” I want to shout. “I did cover this in class.” Then I calmly remind them that magazines and websites work to a serial schedule and have a layout to fill. Time and space is vital. Was your cut paragraph due to space? Was your phrasing changed because you failed to edit empty words or echos? Does the “rearranged” text have better flow? Did you study the publication’s audience before the final edit and change words/phrasing that might be offensive, or too difficult for the target audience (this mainly for children’s authors)?
Tight schedules and contract terms (these vary and depend on the rights you sold) for magazines/online publications warrant editors doing their jobs and tweaking your prose to fit target audience, publication mission, and layout/space. Major changes are often passed by the author first, but not always.
The best thing to do is to stop griping and look at these changes. What can you learn from them? Early in my career I was lucky enough to submit repeatedly to a small girls’ magazine and the editor really liked my writing. She provided a brief explanation for editorial changes when she sent my first contributor copies and check. It amounted to: “make every word count.” In comparing the manuscript I sent with the version that appeared in print, I realized helping verbs were replaced with strong, specific verbs. Adverbs were cut and again, specific phrasing that showed (not told) replaced them. My next effort was more polished and this editor went on to purchase many articles from me during the next few years. These credits opened doors to larger and better paying markets.
Something similar happened to a former workshop participant and writing friend, Cheryl. She contacted me to “catch up” on what she’d accomplished since taking my local writing classes. I celebrated her publishing credits and her gig writing blogs and articles on insurance for an industry site. But, she had a new issue: after a nice run, a change in editors resulted in Cheryl hardly recognizing her own articles.
I shared my story and made this suggestion: Try to back up to see the full picture. Read the heavily-edited posts from the publication’s perspective. What can you learn about the handling of the topic that might help you with the next batch of articles/blogs?
She did this and was able to see how the content changed. And, she noticed the blogs had been edited to be much shorter. This prompted her to contact the new editor. She also wrote her next submission to follow this new “format” it seemed they were using. It happened that their scope was changing and they were simply working with what she sent them. It seemed that during the change in her “handler/editor” no one thought to tell her that site’s scope was changing. But, they loved the new “sample” article and, based on that style, they said “it was much more what they are looking for.” Her motivation is back, and they are even more impressed with her writing skills.
This connects with another important skill for freelance writers: looking carefully at sample articles, stories on sites you plan to submit manuscripts to, or reading recent issues of magazines. Note the style, format of articles, and length for clues. You’ll then do your final edit with these in mind before hitting “send” on your submission. The more you write, the more you learn, and the better your chances at publication.